When you set up an account with us or initially engage with us as a potential customer, we will collect some personal information such as:

• Full name
• Job title
• Company address
• Contact telephone number
• Email address

When you place an order on our website, we may also gather information about the type of device you use to access the site, whether mobile or desktop, and we may also collect the IP address. For information on our use of cookies, please see the Cookie Notice.

To enable us to manage our business and provide you with the best products and services in the most secure way, we will process your information under the legal basis of legitimate interests. Here are the ways in which we may process your information:

• Set up your account
• Process your orders
• Notify you of your order progress
• Marketing communications to let you know of special offers or new products
• Notify you of enhancements to our services, such as changes to the website or any new service that may be of interest to you

You can ask us to stop processing your information for reasons connected to your individual situation and we must do so unless we believe we have a legitimate overriding reason to continue processing your information.

Trend works with several partners in order to provide you with the services you expect from us, such as delivery companies, marketing companies, credit reference agencies and debt recovery services.

To deliver goods to you, Trend works with several delivery partners. We only pass limited information to them to ensure the delivery of your orders.

Trend works with marketing companies to help us manage our electronic communications to you.

When you apply for a credit limit on your account we may conduct a credit reference search on your business. If you are a Sole Trader or Partnership, this may require passing your personal information (owner name and contact details) to a credit reference agency.

We work with debt recovery services and will only pass limited information to them to enable the collection of monies owed to us.

We want to keep you up to date with information about new products, special offers and service enhancements. When we create your account, we will add your information to our email marketing list.

We will not share your information with other companies for their marketing purposes.

If you decide that you do not want to receive this marketing information you can opt out either by using the unsubscribe link within the email itself, by emailing DataProtection@trend.uk.com, by calling +44 (0)191 2682000 or by writing to: Data Protection, Trendsetting Awards, Unit 28 Mylord Crescent, Camperdown Industrial Est, Killingworth, NE12 5RF.

We will keep your information for 6 years after the date which it is no longer needed by us for any of the purposes listed under How we use your information.

Your Data Subject Rights are set out below and you can find more information on the Information Commissioners website www.ico.org.uk

• Right of access to the information we hold about you
• Right of rectification of your information when incorrect, out of date or incomplete
• Right to erasure of your information, also known as the right to be forgotten
• Right to restriction of processing
• Right to data portability
• Right to object to processing of your information
• Rights related to automated decision making, including profiling

You have the right to request a copy of the information that Trend holds about you and to have it corrected, if that information is inaccurate. To ask for your information please write to: Data Protection, Trendsetting Awards, Unit 28 Mylord Crescent, Camperdown Industrial Est, Killingworth, NE12 5RF or email DataProtection@trend.uk.com. To ask for your data to be amended, please call +44 (0)191 2682000.

Cookies are small text files that are stored on the hard drive of your computer or other device when using the website. This allows the website to recognise you for the duration of your visit or for repeat visits. They are not harmful and do not contain any personal information.

The cookies we use are Functionality cookies and are integral to the services provided by the website.

You can choose to disable cookies in your web browser.  By default, your browser will accept cookies however this can be altered.  For further details please consult the help menu in your browser.  Disabling cookies may prevent you from using the full range of services available on the Website.