Trend International Group Limited (Trend) are committed to complying with the General Data Protection Regulation Act 2018. We believe that looking after the information that you share with us is very important and we want you to be confident that your information is kept safe and secure, and to understand how we use it to be able to provide you with a better service.
This Privacy Notice was updated on the 22nd May 2018.
What information we collect
When you set up an account with us or initially engage with us as a potential customer, we will collect some personal information such as:
Contact telephone number
How we use your information
To enable us to manage our business and provide you with the best products and services in the most secure way, we will process your information under the legal basis of legitimate interests. Here are the ways in which we may process your information:
Set up your account
Process your orders
Notify you of your order progress
Marketing communications to let you know of special offers or new products
Notify you of enhancements to our services, such as changes to the website or any new service that may be of interest to you
You can ask us to stop processing your information for reasons connected to your individual situation and we must do so unless we believe we have a legitimate overriding reason to continue processing your information.
Who we share your information with
Trend works with several partners in order to provide you with the services you expect from us, such as delivery companies, marketing companies, credit reference agencies and debt recovery services.
To deliver goods to you, Trend works with several delivery partners. We only pass limited information to them to ensure the delivery of your orders.
Trend works with marketing companies to help us manage our electronic communications to you.
Credit Reference Agencies
When you apply for a credit limit on your account we may conduct a credit reference search on your business. If you are a Sole Trader or Partnership, this may require passing your personal information (owner name and contact details) to a credit reference agency.
Debt Recovery Services
We work with debt recovery services and will only pass limited information to them to enable the collection of monies owed to us.
How we keep in touch with you
We want to keep you up to date with information about new products, special offers and service enhancements. When we create your account, we will add your information to our email marketing list.
We will not share your information with other companies for their marketing purposes.
If you decide that you do not want to receive this marketing information you can opt out either by using the unsubscribe link within the email itself, by emailing DataProtection@trend.uk.com, by calling +44 (0)191 2682000 or by writing to: Data Protection, Trendsetting Awards, Unit 28 Mylord Crescent, Camperdown Industrial Est, Killingworth, NE12 5RF.
How long we will keep your information
We will keep your information for 6 years after the date which it is no longer needed by us for any of the purposes listed under How we use your information.
What are your Rights
Your Data Subject Rights are set out below and you can find more information on the Information Commissioners website www.ico.org.uk
Right of access to the information we hold about you
Right of rectification of your information when incorrect, out of date or incomplete
Right to erasure of your information, also known as the right to be forgotten
Right to restriction of processing
Right to data portability
Right to object to processing of your information
Rights related to automated decision making, including profiling
You have the right to request a copy of the information that Trend holds about you and to have it corrected, if that information is inaccurate. To ask for your information please write to: Data Protection, Trendsetting Awards, Unit 28 Mylord Crescent, Camperdown Industrial Est, Killingworth, NE12 5RF or email DataProtection@trend.uk.com. To ask for your data to be amended, please call +44 (0)191 2682000.
Cookies are small text files that are stored on the hard drive of your computer or other device when using the website. This allows the website to recognise you for the duration of your visit or for repeat visits. They are not harmful and do not contain any personal information.
The cookies we use are Functionality cookies and are integral to the services provided by the website.
You can choose to disable cookies in your web browser. By default, your browser will accept cookies however this can be altered. For further details please consult the help menu in your browser. Disabling cookies may prevent you from using the full range of services available on the Website.
Should you need to contact us, please write to:
Data Protection, Trendsetting Awards, Unit 28 Mylord Crescent, Camperdown Industrial Est, Killingworth, NE12 5RF or email DataProtection@trend.uk.com quoting Security and Privacy Enquiry.